Born from the past, made for the future

textile products

Reimagining textile products from waste, for a circular tomorrow.

We work in an industry that overuses resources and undervalues what’s left behind: textile waste. And that’s where our journey begins.

Through a closed-loop system, we turn European post-consumer waste, whether processed through mechanical or chemical recycling, into high-quality, durable, and traceable textile products. Products that carry a story.

A story of renewal, purpose, and responsibility.

LoopUp: Our Circular Initiative

LoopUp is RÜTEX 360’s dedicated initiative for closed-loop, circular solutions.


We transform local (EU) post-consumer waste into high-quality new textiles, offering a sustainable product range that includes workwear apparel and institutional textiles.

Product Lines

Re-born

Re-born

T-shirts, hoodies, polos, sweatshirts, towels, napkins, medical wear.
  • Core garments engineered for circularity, durability, and repeated use.
  • Designed for easy recycling and industrial washing.
  • Comes with Digital Product Passports (DPPs) and Environmental Product Declarations (EPDs).
Re-thinkRe-think

Re-think

The product line enhanced with an innovative Pre-treatment process (FIBRE52) that improves the handfeel, extends lifespan and further reduces environmental impact:

  • FIBRE52® – A bio-based cotton treatment that improves fiber strength, softness, and color depth with lower water and energy use.

Re-active

The product line enhanced with an innovative Pre-treatment process (FIBRE52) and anti- odor functionality that extends lifespan and further reduces environmental impact:

  • FIBRE52® –A bio-based cotton treatment that improves fiber strength, softness, and color depth with lower water and energy use.
  • Better Fresh® –Anti-odor and low-microplastic finish that keeps garments fresh longer and reduces washing frequency.

What Sets LoopUp Apart?

  • True closed-loop solution; Circular by design
  • Recyclable & Scalable
  • Traceable; Real European Post-Consumer Waste
  • Digital product passport; Measurable Environmental Impact Savings
  • Environmental, Social, and Governance Compliant Solution
  • One stop shop – Wide range of products
  • European and Asian supply chain; based on European PCW
  • Produced under the supervision of team of experts
What Sets LoopUp Apart

Rutex 360

Built for the Loop, Not for the Landfill

We build long-term partnerships that push the industry forward. Whether you’re reimagining your supply chain, scaling circular collections, or looking for low-impact materials that perform, let’s talk.

Rutex 360

Sustainable Products

Our portfolio features innovative materials like naNea®, Good Earth Cotton®, certified organic cotton, and zero-water dyed synthetics; each contributing to a sustainable, regenerative textile system.

Rutex 360

Let's Create Something Better Together

We build long-term partnerships that push the industry forward. Whether you’re reimagining your supply chain, scaling circular collections, or looking for low-impact materials that perform, let’s talk.

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LoopUp

LoopUp is RÜTEX 360’s dedicated initiative for developing closed-loop circular solutions in the textile industry.

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LoopUp

LoopUp is RÜTEX 360’s dedicated initiative for developing closed-loop circular solutions in the textile industry.